POC Ventral

POC is one of the leading brands when it comes to sport performance and safety, let it be skiing or cycling.
The Ventral cycling helmet is not only extremely safe, it's also the fastest in the peloton.

From the main promo film we extracted shorter chapters to highlight the 3 key features: Safety, Aerodynamics and Weight.
To do so we developed a new design language and we brought it to life with 2D and 3D VFX.